SOC 27-3031 · May 2025 · BLS OEWS
Public Relations Specialists — Durham
Durham-Chapel Hill, NC · 10 metro areas compared
The median wage here is $76,970 a year, within a few percent of the national median of $74,750.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage here is $76,970 a year, within a few percent of the national median of $74,750. Half of workers earn between $61,980 and $98,720. Beyond that band, the tenth percentile sits at $48,040 and the ninetieth at $134,140.
The area has 1,090 jobs in this occupation, giving a location quotient of 1.73 — a measure of how concentrated the occupation is here relative to the country as a whole. Fayetteville leads the state's metro areas for this occupation, at $77,500. Set against every other occupation measured in the same area, it ranks 145th of 453 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $48,040 | −35.7% |
| 25th | $61,980 | −17.1% |
| Median (50th) | $76,970 | +3.0% |
| 75th | $98,720 | +32.1% |
| 90th | $134,140 | +79.5% |
| Mean | $84,780 | +13.4% |
Other metro areas in North Carolina
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Fayetteville | $77,500 | 170 | |
| 2 | Charlotte | $75,190 | 2,470 | |
| 3 | Greenville | $68,960 | 130 | |
| 4 | Raleigh | $68,790 | 2,330 | |
| 5 | Pinehurst | $64,090 | 60 | |
| 6 | Wilmington | $63,620 | 340 | |
| 7 | Greensboro | $62,580 | 490 | |
| 8 | Winston-Salem | $61,580 | 430 | |
| 9 | Jacksonville | $61,050 | 80 | |
| 10 | Rocky Mount | $61,030 | 50 |
What the pay is worth locally
Prices in Durham run 5.7% below the national average, so the median of $76,970 goes as far as $81,622 would elsewhere in the country. Measured that way it compares to the national median at 9.2% above the national median in real terms.
Published median
$76,970as reported by BLSLocal price level
94.3US average = 100 · BEA 2024Adjusted for local prices
$81,622US average = 100 · BEA 2024Key takeaways
- Median pay is $76,970 a year, 3.0% above the national median.
- Published pay spans $48,040 to $134,140 between the tenth and ninetieth percentiles.
- The area has 1,090 jobs in this occupation.
- The highest-paying metro area covered is Fayetteville, at $77,500.
Frequently asked questions
What is the median wage for Public Relations Specialists in Durham, NC?
The median annual wage is $76,970, or $37.01 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $74,750, so pay in Durham, NC is 3.0% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Durham, NC earns more than $134,140 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $48,040 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Fayetteville, at $77,500 per year.
How many jobs are there in this occupation here?
The survey estimates 1,090 jobs in this occupation in Durham, NC. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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