SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Southwest Virginia
Southwest Virginia nonmetropolitan area · 8 metro areas compared
The median wage here is $158,320 a year, within a few percent of the national median of $166,790.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage here is $158,320 a year, within a few percent of the national median of $166,790. The middle half of workers in this occupation earn between $99,490 and $216,040. The lowest tenth earn under $84,020, while the highest tenth earn more than $255,180.
The area has 50 jobs in this occupation, giving a location quotient of 0.17 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Richmond records the highest median at $174,130. Of the 327 occupations with published wages in this area, it sits 7th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $84,020 | −49.6% |
| 25th | $99,490 | −40.4% |
| Median (50th) | $158,320 | −5.1% |
| 75th | $216,040 | +29.5% |
| 90th | $255,180 | +53.0% |
| Mean | $166,120 | −0.4% |
Other metro areas in Virginia
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Richmond | $174,130 | 1,090 | |
| 2 | Charlottesville | $165,980 | 120 | |
| 3 | Roanoke | $165,000 | 160 | |
| 4 | Lynchburg | $159,490 | 50 | |
| 5 | Virginia Beach | $155,300 | 610 | |
| 6 | Harrisonburg | $141,430 | 40 | |
| 7 | Winchester | $139,900 | 80 | |
| 8 | Blacksburg | $119,420 | 50 |
What the pay is worth locally
Prices in Southwest Virginia sit close to the national average, so $158,320 is worth roughly its face value against pay elsewhere.
Published median
$158,320as reported by BLSLocal price level
101.1US average = 100 · BEA 2024Adjusted for local prices
$156,597US average = 100 · BEA 2024Key takeaways
- Median pay is $158,320 a year, 5.1% below the national median.
- Published pay spans $84,020 to $255,180 between the tenth and ninetieth percentiles.
- The area has 50 jobs in this occupation.
- The highest-paying metro area covered is Richmond, at $174,130.
Frequently asked questions
What is the median wage for Marketing Managers in Southwest Virginia, VA?
The median annual wage is $158,320, or $76.12 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Southwest Virginia, VA is 5.1% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Southwest Virginia, VA earns more than $255,180 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $84,020 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Richmond, at $174,130 per year.
How many jobs are there in this occupation here?
The survey estimates 50 jobs in this occupation in Southwest Virginia, VA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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