SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Northwest Virginia
Northwest Virginia nonmetropolitan area · 8 metro areas compared
Median pay for this occupation in Northwest Virginia, VA is $137,530 a year, trailing the national median of $166,790 by 17.5%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Northwest Virginia, VA is $137,530 a year, trailing the national median of $166,790 by 17.5%. Half of workers earn between $98,810 and $195,260. Beyond that band, the tenth percentile sits at $73,080 and the ninetieth at $268,390.
The area has 30 jobs in this occupation, giving a location quotient of 0.21 — a measure of how concentrated the occupation is here relative to the country as a whole. Richmond leads the state's metro areas for this occupation, at $174,130. Set against every other occupation measured in the same area, it ranks 8th of 260 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $73,080 | −56.2% |
| 25th | $98,810 | −40.8% |
| Median (50th) | $137,530 | −17.5% |
| 75th | $195,260 | +17.1% |
| 90th | $268,390 | +60.9% |
| Mean | $149,510 | −10.4% |
Other metro areas in Virginia
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Richmond | $174,130 | 1,090 | |
| 2 | Charlottesville | $165,980 | 120 | |
| 3 | Roanoke | $165,000 | 160 | |
| 4 | Lynchburg | $159,490 | 50 | |
| 5 | Virginia Beach | $155,300 | 610 | |
| 6 | Harrisonburg | $141,430 | 40 | |
| 7 | Winchester | $139,900 | 80 | |
| 8 | Blacksburg | $119,420 | 50 |
What the pay is worth locally
Prices in Northwest Virginia sit close to the national average, so $137,530 is worth roughly its face value against pay elsewhere.
Published median
$137,530as reported by BLSLocal price level
101.1US average = 100 · BEA 2024Adjusted for local prices
$136,034US average = 100 · BEA 2024Key takeaways
- Median pay is $137,530 a year, 17.5% below the national median.
- Published pay spans $73,080 to $268,390 between the tenth and ninetieth percentiles.
- The area has 30 jobs in this occupation.
- The highest-paying metro area covered is Richmond, at $174,130.
Frequently asked questions
What is the median wage for Marketing Managers in Northwest Virginia, VA?
The median annual wage is $137,530, or $66.12 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Northwest Virginia, VA is 17.5% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Northwest Virginia, VA earns more than $268,390 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $73,080 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Richmond, at $174,130 per year.
How many jobs are there in this occupation here?
The survey estimates 30 jobs in this occupation in Northwest Virginia, VA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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