SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Asheville
Asheville, NC · 10 metro areas compared
The median wage for Marketing Managers in Asheville, NC is $150,610 per year, 9.7% below the national median of $166,790.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Marketing Managers in Asheville, NC is $150,610 per year, 9.7% below the national median of $166,790. Half of workers earn between $103,980 and $190,780. Beyond that band, the tenth percentile sits at $82,850 and the ninetieth at $234,060.
Employment stands at 160, or 0.9 jobs per thousand held locally. Within the state, Durham records the highest median at $175,160. Of the 425 occupations with published wages in this area, it sits 17th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $82,850 | −50.3% |
| 25th | $103,980 | −37.7% |
| Median (50th) | $150,610 | −9.7% |
| 75th | $190,780 | +14.4% |
| 90th | $234,060 | +40.3% |
| Mean | $154,810 | −7.2% |
Other metro areas in North Carolina
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Durham | $175,160 | 1,230 | |
| 2 | Raleigh | $167,640 | 2,390 | |
| 3 | Charlotte | $166,200 | 3,830 | |
| 4 | Burlington | $164,770 | 80 | |
| 5 | Rocky Mount | $162,220 | 60 | |
| 6 | Winston-Salem | $160,570 | 440 | |
| 7 | Greenville | $155,280 | 60 | |
| 8 | Wilmington | $153,860 | 170 | |
| 9 | Greensboro | $151,880 | 650 | |
| 10 | Hickory | $151,190 | 200 |
What the pay is worth locally
Prices in Asheville run 5.7% below the national average, so the median of $150,610 goes as far as $159,714 would elsewhere in the country. Measured that way it compares to the national median at 4.2% below the national median in real terms.
Published median
$150,610as reported by BLSLocal price level
94.3US average = 100 · BEA 2024Adjusted for local prices
$159,714US average = 100 · BEA 2024Key takeaways
- Median pay is $150,610 a year, 9.7% below the national median.
- Published pay spans $82,850 to $234,060 between the tenth and ninetieth percentiles.
- The area has 160 jobs in this occupation.
- The highest-paying metro area covered is Durham, at $175,160.
Frequently asked questions
What is the median wage for Marketing Managers in Asheville, NC?
The median annual wage is $150,610, or $72.41 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Asheville, NC is 9.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Asheville, NC earns more than $234,060 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $82,850 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Durham, at $175,160 per year.
How many jobs are there in this occupation here?
The survey estimates 160 jobs in this occupation in Asheville, NC. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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