SOC 41-3021 · May 2025 · BLS OEWS
Insurance Sales Agents — Appleton
Appleton, WI · 10 metro areas compared
The median wage for Insurance Sales Agents in Appleton, WI is $77,250 per year, 24.0% above the national median of $62,280.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Insurance Sales Agents in Appleton, WI is $77,250 per year, 24.0% above the national median of $62,280. Half of workers earn between $60,670 and $102,030. Beyond that band, the tenth percentile sits at $49,490 and the ninetieth at $177,910.
Employment stands at 550, or 4.5 jobs per thousand held locally. Within the state, Fond du Lac records the highest median at $95,110. Of the 347 occupations with published wages in this area, it sits 89th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $49,490 | −20.5% |
| 25th | $60,670 | −2.6% |
| Median (50th) | $77,250 | +24.0% |
| 75th | $102,030 | +63.8% |
| 90th | $177,910 | +185.7% |
| Mean | $93,470 | +50.1% |
Other metro areas in Wisconsin
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Fond du Lac | $95,110 | 120 | |
| 2 | Sheboygan | $81,550 | 100 | |
| 3 | Milwaukee | $81,080 | 2,250 | |
| 4 | Madison | $80,700 | 1,090 | |
| 5 | La Crosse | $80,300 | 130 | |
| 6 | Green Bay | $78,490 | 380 | |
| 7 | Oshkosh | $77,340 | 200 | |
| 8 | Kenosha | $73,400 | 90 | |
| 9 | Janesville | $72,660 | 90 | |
| 10 | Eau Claire | $65,020 | 230 |
What the pay is worth locally
Prices in Appleton run 5.9% below the national average, so the median of $77,250 goes as far as $82,094 would elsewhere in the country. Measured that way it compares to the national median at 31.8% above the national median in real terms.
Published median
$77,250as reported by BLSLocal price level
94.1US average = 100 · BEA 2024Adjusted for local prices
$82,094US average = 100 · BEA 2024Key takeaways
- Median pay is $77,250 a year, 24.0% above the national median.
- Published pay spans $49,490 to $177,910 between the tenth and ninetieth percentiles.
- The area has 550 jobs in this occupation.
- The highest-paying metro area covered is Fond du Lac, at $95,110.
Frequently asked questions
What is the median wage for Insurance Sales Agents in Appleton, WI?
The median annual wage is $77,250, or $37.14 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $62,280, so pay in Appleton, WI is 24.0% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Appleton, WI earns more than $177,910 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $49,490 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Fond du Lac, at $95,110 per year.
How many jobs are there in this occupation here?
The survey estimates 550 jobs in this occupation in Appleton, WI. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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