SOC 21-1012 · May 2025 · BLS OEWS
Educational, Guidance, and Career Counselors and Advisors — San Francisco
San Francisco-Oakland-Fremont, CA · 10 metro areas compared
The median wage for Educational, Guidance, and Career Counselors and Advisors in San Francisco, CA is $94,600 per year, well above the national median of $64,330.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Educational, Guidance, and Career Counselors and Advisors in San Francisco, CA is $94,600 per year, well above the national median of $64,330. The gap of 47.1% is among the widest recorded for this occupation. Half of workers earn between $69,930 and $122,020. Beyond that band, the tenth percentile sits at $58,010 and the ninetieth at $149,980.
Employment stands at 5,270, or 2.2 jobs per thousand held locally. Within the state, El Centro records the highest median at $141,760. Of the 688 occupations with published wages in this area, it sits 283rd.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $58,010 | −9.8% |
| 25th | $69,930 | +8.7% |
| Median (50th) | $94,600 | +47.1% |
| 75th | $122,020 | +89.7% |
| 90th | $149,980 | +133.1% |
| Mean | $97,610 | +51.7% |
Other metro areas in California
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | El Centro | $141,760 | 200 | |
| 2 | Yuba City | $101,350 | 140 | |
| 3 | Fresno | $101,280 | 1,210 | |
| 4 | Sacramento | $100,930 | 2,730 | |
| 5 | Oxnard | $100,790 | 690 | |
| 6 | Hanford | $100,390 | 110 | |
| 7 | Salinas | $100,360 | 400 | |
| 8 | Napa | $99,900 | 120 | |
| 9 | San Luis Obispo | $99,330 | 390 | |
| 10 | Santa Rosa | $98,480 | 500 |
What the pay is worth locally
Prices in San Francisco run 10.7% above the national average, so the median of $94,600 buys what $85,456 would elsewhere in the country. Measured that way the gap against the national median narrows to 32.8% above the national median in real terms.
Published median
$94,600as reported by BLSLocal price level
110.7US average = 100 · BEA 2024Adjusted for local prices
$85,456US average = 100 · BEA 2024Key takeaways
- Median pay is $94,600 a year, 47.1% above the national median.
- Published pay spans $58,010 to $149,980 between the tenth and ninetieth percentiles.
- The area has 5,270 jobs in this occupation.
- The highest-paying metro area covered is El Centro, at $141,760.
Frequently asked questions
What is the median wage for Educational, Guidance, and Career Counselors and Advisors in San Francisco, CA?
The median annual wage is $94,600, or $45.48 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $64,330, so pay in San Francisco, CA is 47.1% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in San Francisco, CA earns more than $149,980 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $58,010 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in El Centro, at $141,760 per year.
How many jobs are there in this occupation here?
The survey estimates 5,270 jobs in this occupation in San Francisco, CA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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