SOC 41-3011 · May 2025 · BLS OEWS
Advertising Sales Agents — Lakeland
Lakeland-Winter Haven, FL · 10 metro areas compared
In Lakeland, FL the median wage is $50,800.
Wage distribution · annual
Shaded band holds the middle 50% of earners
How pay has moved
The next ten years
Projected to decline
- Change in jobs, 2024 to 2034
- -6.4%
- Openings per year
- 9,300
- Typical entry-level education
- High school diploma or equivalent
- On-the-job training
- Moderate-term on-the-job training
Includes jobs opened by workers leaving the occupation, not only new positions.
5.3% of people in this occupation work for themselves.
Projections are published nationally only. This is the outlook for the occupation across the United States, not a measurement for Lakeland-Winter Haven, FL.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Salary overview
In Lakeland, FL the median wage is $50,800. That is 21.6% lower than the national median of $64,820. The middle half of workers in this occupation earn between $44,730 and $61,010. The lowest tenth earn under $36,320, while the highest tenth earn more than $95,220.
The area has 110 jobs in this occupation, giving a location quotient of 0.69 — a measure of how concentrated the occupation is here relative to the country as a whole. Miami leads the state's metro areas for this occupation, at $62,880. Set against every other occupation measured in the same area, it ranks 210th of 429 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $36,320 | −44.0% |
| 25th | $44,730 | −31.0% |
| Median (50th) | $50,800 | −21.6% |
| 75th | $61,010 | −5.9% |
| 90th | $95,220 | +46.9% |
| Mean | $60,320 | −6.9% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Miami | $62,880 | 2,200 | |
| 2 | Gainesville | $61,100 | 70 | |
| 3 | North Port | $57,840 | 190 | |
| 4 | Port St. Lucie | $57,130 | 40 | |
| 5 | Tampa | $56,930 | 920 | |
| 6 | Cape Coral | $56,700 | 230 | |
| 7 | Jacksonville | $56,320 | 760 | |
| 8 | Panama City | $55,460 | 40 | |
| 9 | Tallahassee | $53,630 | 120 | |
| 10 | Ocala | $52,590 | 60 |
What the pay is worth locally
Prices in Lakeland run 2.9% below the national average, so the median of $50,800 goes as far as $52,317 would elsewhere in the country. Measured that way it compares to the national median at 19.3% below the national median in real terms.
Published median
$50,800as reported by BLSLocal price level
97.1US average = 100 · BEA 2024Adjusted for local prices
$52,317US average = 100 · BEA 2024Why the state that pays most is usually not where pay goes furthest
Key takeaways
- Median pay is $50,800 a year, 21.6% below the national median.
- Published pay spans $36,320 to $95,220 between the tenth and ninetieth percentiles.
- The area has 110 jobs in this occupation.
- The highest-paying metro area covered is Miami, at $62,880.
Frequently asked questions
What is the median wage for Advertising Sales Agents in Lakeland, FL?
The median annual wage is $50,800, or $24.42 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $64,820, so pay in Lakeland, FL is 21.6% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Lakeland, FL earns more than $95,220 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $36,320 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Miami, at $62,880 per year.
How many jobs are there in this occupation here?
The survey estimates 110 jobs in this occupation in Lakeland, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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